Hi, there! My name is Derek Lumsden, CEO of Polished Productions Consulting. And today, I’m launching my website and blog for the company I’ve had for the last five years. I know what you are thinking: Why did I wait so long to start all of this stuff? Honestly, like anyone else, I got complacent. I figured that I would get work based off “the way things had always been done.” Whether that’s talking with colleagues or presenting at a conference, I figured my name was getting in front of the people I wanted when I wanted it. Until something forces you to change the way you do business, you don’t really think about the things you aren’t doing, but should be doing. Luckily for me, this is something I am able to do, to update my brand and offerings and use that knowledge to help others.